Red Bull as a Sponsor of Poznań Game Arena 2026!
The largest gaming and multimedia entertainment expo in Central and Eastern Europe is celebrating its anniversary this year. The 20th edition of Poznań Game Arena will take place on October 23–25, 2026, at the MTP Poznań Expo. We are proud to announce that the event’s official sponsor will be Red Bull. The combination of a global energy giant and two decades of Poznań’s gaming tradition promises an edition unlike anything Poland has seen before.
Two decades of history – how PGA shaped Polish gaming
When Poznań Game Arena first launched twenty editions ago, the gaming industry in Poland looked completely different. Over the years, PGA has grown side by side with the local market, becoming a launch platform for many now-iconic productions, a birthplace of esports talent, and a space where generations of gamers could come together. Today, PGA is not only a key date in every gaming enthusiast’s calendar, but also a true driving force behind the Polish gaming sector, successfully promoting both global blockbusters and independent creators in the Indie Games zone.
“The 20th edition is both an emotional and motivating moment for us. For two decades, together with gamers, we have been building the history of Polish gaming. Looking at how powerful and passionate this community has become, we want to give even more of ourselves. The presence of Red Bull as sponsor is the perfect example of the importance and scale of this anniversary event,”
emphasize the organizers of Poznań Game Arena.
An edition full of surprises – what awaits this year?
An anniversary edition comes with high expectations, which is why PGA 2026 will stand out in many ways. The organizers are working intensively on a program designed to surprise even longtime visitors. Before the upcoming announcements and surprises are revealed, attendees can once again look forward to the signature elements that define the spirit of PGA, including:
- Premieres and exclusive previews – the hottest game titles and latest hardware innovations at your fingertips.
- Retro Zone – a nostalgic journey back to gaming’s roots, showcasing how technology and gaming itself have evolved throughout the last 20 editions. This year’s zone will be curated by retro gaming experts from Nocne Retro Granie.
- PGA Cosplay Show – the spectacular cosplay competition returns with a unique anniversary-themed production.
- Top-tier esports – thrilling tournaments featuring international esports stars.
Global energy meets the local market – who is the Sponsor of PGA 2026?
The selection of Red Bull as the sponsor of the anniversary edition of Poznań Game Arena is no coincidence. Red Bull is a global leader that has been shaping the world of esports and gaming for more than a decade. The brand is not only present at the biggest events worldwide, but also actively builds communities through its own iconic tournaments, partnerships with top esports teams, and support for professional players and streamers across the globe.
Thanks to this partnership, PGA 2026 gains a powerful ally whose experience in creating unforgettable, adrenaline-filled spectacles will elevate the expo to an entirely new international level. Although the details of the collaborative projects and themed zones at the Poznań International Fairgrounds remain secret for now, the organizers already promise a truly spectacular experience.
Join the celebration
Whether you are a veteran who remembers the very first editions of the event or a newcomer passionate about gaming culture, the 20th edition of Poznań Game Arena will be a must-attend event on Poland’s esports calendar this year. This anniversary edition will provide a unique opportunity to celebrate twenty years of history that permanently shaped the Polish video game industry.
Tickets are already on sale. See you in Poznań on October 23–25, 2026!