LEGO brand is building up excitement at Poznań Game Arena! More bricks, more fun, more epic builds!

We warmly invite all LEGO sets enthusiasts, gamers, and creative minds to the LEGO zone at Poznań Game Arena! This is the perfect chance to immerse yourself in a world crafted by your own hands and uncover fresh inspirations for endless fun and creativity. Get ready to build, play, and let your imagination run wild! 

Did last year's LEGO brand booth leave a lasting impression on you with its giant Bowser and countless bricks to play with? If you, like us, were captivated by the incredible attractions the organizers offered, this year is sure to exceed your expectations! Spanning almost 350m², there’s something for everyone—whether you're a dedicated brick enthusiast or a passionate gamer. Get ready for an unforgettable experience!

You’ll have the opportunity to not only admire new LEGO sets but also take charge and START BUILDING! On-site, a fantastic selection inspired by iconic games awaits you. Encounter beloved characters like Super Mario and Sonic, immerse yourself in the vibrant world of Minecraft, challenge your creativity with Animal Crossing bricks, and experience the live debut of the highly anticipated LEGO Fortnite sets. Prepare for an unforgettable creative adventure!

What can you expect in the five themed zones?

• LEGO Minecraft – Join forces to build a vibrant Minecraft diorama, where you can create your own elements as part of a collaborative experience.
• LEGO Animal Crossing – Unleash your creativity by designing your very own flag with bricks and leaving it behind as a keepsake on a specially designated board.
• LEGO Super Mario – Challenge yourself in an exciting time race through an obstacle course alongside Mario and Luigi, and see if you can outpace all your opponents.
• LEGO Fortnite – Test your skills in the dynamic world of the LEGO Fortnite game and be among the first to explore the latest sets straight from the game universe.
• LEGO Sonic – Take a selfie with an enormous Sonic, built with hundreds of thousands of bricks and make a memory that will last a lifetime!

Prepare for an unforgettable adventure brimming with creativity, teamwork, and fun!

Sonic and Dr. Eggman: A Colossal LEGO Masterpiece Takes Center Stage!

At the center of this year’s LEGO zone, you’ll find an awe-inspiring structure featuring Sonic and Dr. Eggman, constructed from nearly 400,000 bricks! If you remember the impressive Bowser from last year overseeing the booth, you know you're in for a treat. This remarkable creation will leave you speechless with its scale and detail. Plus, for those wanting to capture the moment, a special game-inspired filter will be available for your photos. Prepare to be amazed and snap a picture with this iconic duo!

Are you #teamfreestyle or #teamplaybook?

At PGA, you’ll get to vote for your favorite LEGO building style! Do you unleash your creativity and let your imagination run wild with unique designs? Or do you stick to tried-and-true techniques that yield picture-perfect builds? Join the fun and cast your vote for #teamfreestyle or #teamplaybook in a designated zone. Let’s see which building style reigns supreme!